A friend sent me this ad for IKEA yesterday. It’s hilarious, beautifully put together, and running on TV in Europe which, for American readers, must be hard to imagine.
Why?
Whereas the people who made this ad saw a funny situation which hinges on a child’s naïveté and imagination, making for the kind of anecdote parents would tell at dinner parties till the end of time; in the US it’s increasingly taboo to acknowledge children exist in a world that includes the sex which created them.
If this ad is un-broadcastable in the US on the basis of content, movies which show pre-pubescent girls in swimsuits are indecent, and toddlers should be prevented from running around naked on public beaches. A totally logical chain of thought if you’re a pedophile, totally bizarre if not. When are we going to accept sexuality as normal, vital and healthy and when are we going to stop people who think like sexual predators from setting standards of acceptability?
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