Playboy Germany
From smut-friendly adblog AdRants
..in Germany, they let brands take over the covers of Playboy and car maker SEAT, with help from Barcelona-based Atletico International Advertising, has one of its cars climbing the mountainous regions of a woman illustrated in the form of an elevation map.
The special edition of the magazine was distributed as a giveaway and was placed in the waiting rooms of German SEAT dealers. Not so subtly, the tagline translates to English as, “SEAT Altea Freetrack. Access All Areas.”
It’s pronounced see-at like bee-atch, not seet like teet. Seat are a European arm of VW.
Can you imagine being given free porn by your local Saturn dealer?
(I did get a hummer in a Hummer once but don’t like to boast)
I like how both the car and the landscape are getting some traction.
Edco - Ba-boom! Will you be here all week?