Keep Britain Tidy, Gimp

A public service ad attempts to dominate Britons.

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If he’s not into it why does he put a lead on and let himself get taken for a walk?


As nothing’s less sexy than littering, the ad execs behind this piece decided to indulge the British public’s love of slap ‘n’ tickle in order to make their point. This has only been shown in the cinema with films rated 15 or higher and unless the idea is to convince us dropping litter will get us a free session with a middle-aged suburban dom I’m not sure I see the angle.

If he’s not into it why does he put a lead on and let himself get taken for a walk? If he is into it this is the ultimate freebie.

Perhaps I’m over thinking this…

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