Until last week UK drinkers who’d tired of peeling the label off their beer could scratch the plastic clothes off an eighties style pin-up on each bottle of Rubbel’s ‘Sexy Pils’.
Now the beer’s been pulled from shelves as UK law prevents alcohol manufacturers from equating their product with sexual success; Rubbels label maidens (I’m being generous) were a breast too far.
“…the Portman Group - the drinks industry watchdog, formed by the UK’s leading drinks producers - has blocked the sales of this lager under its current name and packaging.”
“David Poley, chief executive of The Portman Group, said: ‘Drinking excessively can affect people’s judgement and behaviour leading to them engaging in sexual activity which they later regret. Our Code disallows drinks marketing being linked to sexual success. The industry has set itself strict marketing rules and this drink has fallen short of those high standards.’”
He lost me at “sexual activity which they may regret later.” What on earth is he talking about?
Anyone else singing “I’m too sexy for the liquor store. Too sexy for the…”? Or maybe it’s just me.
Vixen - I’m 100% with you. They’re going to play that song at my funeral.