Advertising’s a conservative art form, and when ads aren’t conservative, the ways they seek to offend are telling. In the US ’shock’ and sex are synonymous. In Europe sex is more often associated with pleasure, fun or entertainment.
Take Lavazza. They know sex is easier to sell than coffee, so sex is what they sell. There’s no fear of nudity, no fear children (THINK OF THE CHILDREN!) will become rapists if they can see the things they grew up sucking. Just a visual pun on the word grind and some images inspired by that time I got locked in Starbucks with three trainee baristas. Lavazza coffee just want you to think their beans taste good. As good as pushing your tits into a model.
Porsche’s ad is better still. Obvious and subtle at the same time even if it’s hard to watch without thinking, “Isn’t the prick normally on the inside of a Porsche?”
That these ads couldn’t run in most parts of America is just depressing.
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