In Europe General Motors is Opel – except in England where it’s Vauxhall (the old Norse word for ‘box of shit’).
When you make cars no-one wants to buy desperation sends you running to the teat of expensive advertising agencies where copywriters, bored trying to flog your hopeless deathtraps, drink and submit ridiculous proposals in the vain hope a frightened auto-exec will sign off on something edgy.
I know because I’ve done it. Surprisingly, sometimes it works.
This series of ads by McCann Erikson of Frankfurt takes the old ‘this product will get you laid’ message and replaces it with ‘This car will get you doggie, sixty-nine and reverse cowgirl‘.
Who are they trying to sell to? Borat?
NB. I think I’ve spotted a trend with this car sex thing, the world’s gone mad. At the rate things are going soon people will buying wireless phones and meeting folk from the internet in real life!
Popularity: 67% [?]