Digging China

China's 4th annual sex-show.

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Digging to China should be the name of a porn film already but if not, digging China soon will be a concern of smut peddlers everywhere.

I have just been invited to the “4th China International Adult Toys and Reproductive Health Exhibition” which is presumably for the “make benefit of sexy Chinese peoples maximum sexy time.” It’s in the Shanghai - the only city (apart from London) with an anatomically correct phallus in its skyline.

Racist humor aside it’s a pretty impressive event. 85 companies and 6,600 sq m (that’s the same area as a million cartwheels all you medieval Yanks still using ‘English’ measurements) devoted to getting your East Asian groove on.

It’s also a timely reminder that the worlds largest market is also blissfully free of Judeo-Christian hang-ups about sex. In fact I should really say Christian hang-ups, as the Jews I know love to fuck and make up a massive chunk of the jizz bizz.

Japan’s porn market is well established and understood (at least by the Japanese). What floats the Chinese boat though? A billion new credit cards, and I, want to know…

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