The last soft launch I was involved in featured the casting agent for Disney’s next Olsen Twins movie, a couple of Viagra the forty minutes immediately preceding a ‘casting’ (the agent ended up casting it all over the actors face and chest as I remember) - but I mean it in the business sense today.
To marketing professionals ’soft launch’ means releasing something to the public without undue fanfare as a way of controlling growth and finding bugs; but to marketing professionals teen-pregnancy means a chance to sell high-value consumables to the youth market so they’re not to be trusted.
SugarClick is the first of the SugarBlogs (yeah, I know) to launch with a team of writers - headed in this instance by the lovely Dacia - and is going to swim through the net (ooh, good visual), filtering the krill from the crap like an RSS-powered sperm whale (Fuck, I missed a logo opportunity right there.) Today’s our soft-launch.
I’d like my close personal net-buddies (that’s you) to check it out, subscribe and submit a site for review if you have one. It’ll provide us with valuable feedback, and give you the chance to explore the blog. It’s truly great, even if I say so myself.
SugarClick: sex website & blog reviews
(NB: SugarClick has a female dominated team and Dacia would like a guy to add a little balance. When Dacia asks for a man only fools ask why, so if you can write and have a dick - we’ll take post-up - drop Dacia a line and we might be able to make you part of the crew. With free access to porn sites as part of the job spec and a profit share what do you have to lose?)
I’m excited.
Sounds like a “must subscribe” to me. _And_ it’s immediately jumped into my good books for reviewing a favourite right away.
Neat. Just neat.
Mike, Adele - you get prizes for speed (and Mike, how often does that happen?). Great writers, great blogs - it’s good stuff.
Get reviewed guys (and that could be slang…)
You mean, you can get a prize for hanging out online when it’s school time? I’ll have one of those, thanks.
It is indeed exciting. When do I start getting hate mail? That’s the editorial role I most covet.
Dacia you jest but just you wait…
Oh, I jest not. I get plenty of hate mail at $pread so I’m used to it. I love when I open emails that begin “Dear Stupid Whore.”
THOSE would be fun to blog!
Dacia - I write those ‘Dear Stupid Whore’ emails. I mean it IRONICALLY, don’t you get it?
Good luck Sugarclick. Here’s hopin’ the spermwhale *snowballs* he he he!
Okay, I’ve sent mine in for review…
Nice addition to the empire Sam, Dacia!
When are you launching SugarBuzz Saw: the teensploitation/slasher film blog?
Oh, you’ll get hate mail all right. A fair few “burn in hell” missives, at a minimum.
BTW, a nice looking review site!
Regarding this line in the above blog post: “I’d like my close personal net-buddies (that’s you) to check it out, subscribe and submit a site for review if you have one.”
I’m a fairly percipient reader, but two careful scans of the whole site did not reveal to me any link for doing either of those things. I guess one could subscribe to the RSS feed using the link provided, and submit a site via email; but I didn’t find any links encouraging site submission. Am I blind? Or do you need jazz up that part of the interface?
Bacchus - and this is why we say this is the “soft launch.” For the moment you can submit a site for review via email, but by next week (the “hard launch” version) we’ll have a page of the site with a form devoted to submissions. And probably other miscellaneous tweaked bits.